Largest Physical Dessert Shops Success Story
From small takeaway to 7-location empire, discover how Rassam Ali built dessert parlours featuring the UK's largest physical dessert shops with pioneering tablet handheld ordering and comprehensive loyalty solutions - expanding internationally with Presto Express.
About Rassam's Creamery
Rassam's Creamery represents one of the most remarkable entrepreneurial success stories in the UK dessert industry. Starting as a small takeaway shop in 2015, young entrepreneur Rassam Ali transformed his vision into the UK's largest dessert parlour, pioneering innovative dining experiences and technology integration across 7 locations.
"Presto Express understood our ambitious vision from day one. They've been with us through every expansion, from pioneering tablet ordering to our international growth - always delivering technology that sets us apart."- Rassam Ali, Founder
Innovation Partnership
Partnership Beginning & Innovation
Rassam's 2nd branch opening with pioneering tablet handheld ordering technology
Multi-Location Expansion
Rapid scaling across multiple large locations, converting entire gyms into dessert parlours
Complete Technology Integration
Implementation of comprehensive EPOS ecosystem across all 7 locations with full suite of technologies
International Expansion
Launching first international branch in Kenya with Presto Express as technology partner
The Scaling Challenges They Faced
Scaling from Simple Operations
Transitioning from a small takeaway with basic EPOS to managing the UK's largest dessert parlour required a complete technology overhaul.
Table Service Innovation
In 2017, tablet handheld ordering was not mainstream. Rassam wanted to be at the forefront of this technology to increase efficiency.
Managing Multiple Large Locations
Converting entire gyms and large spaces into dessert parlours required sophisticated multi-location management systems.
Customer Experience Enhancement
With thousands of customers, needed a custom loyalty system to maintain personal connections and encourage repeat visits.
Pioneering Solutions We Delivered
From 2017 onwards, we've been Rassam's technology partner, delivering industry-first innovations and comprehensive solutions that powered their growth from startup to market leader.
Pioneering Tablet Handheld Ordering
In 2017, we partnered with Rassam to implement one of the UK's first tablet handheld ordering systems for table service, setting industry standards.
Comprehensive EPOS Ecosystem
Complete technology suite including EPOS, handhelds, KDS, online ordering, printers, label sticker printers, and both staff and customer kiosks.
Location Conversion Expertise
Specialised solutions for converting large spaces like closed-down gyms into fully functional dessert parlours with complete technology infrastructure.
Custom Loyalty App
Bespoke loyalty application custom-branded for Rassam's style, featuring stamps and rewards system used by thousands of returning customers.
