Cookie Policy

Understanding how we use cookies to improve your experience on our website

What are cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you use our site.

This Cookie Policy explains what cookies are, how we use them, the types of cookies we use, the information we collect using cookies, and how you can control your cookie preferences.

Effective from: 1st January 2025
Last updated: 11 October 2026

Types of cookies we use

Strictly Necessary Cookies

Required

These cookies are essential for the website to function and cannot be switched off. They are usually only set in response to actions made by you which amount to a request for services.

Examples:

  • • Session management
  • • Security features
  • • Load balancing
  • • Form submissions

Duration:

Session or up to 1 year

Analytics Cookies

Optional

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.

Examples:

  • • Google Analytics
  • • Page view tracking
  • • User behaviour analysis
  • • Performance monitoring

Duration:

Up to 2 years

Marketing Cookies

Optional

These cookies are used to deliver relevant advertisements and track the effectiveness of our advertising campaigns.

Examples:

  • • Ad targeting
  • • Conversion tracking
  • • Retargeting
  • • Social media integration

Duration:

Up to 1 year

Functional Cookies

Optional

These cookies enable the website to provide enhanced functionality and personalisation, such as remembering your preferences.

Examples:

  • • Language preferences
  • • Theme settings
  • • Chat widgets
  • • Embedded content

Duration:

Up to 1 year

Third-party services

We work with trusted third-party services to provide analytics and improve our website. These services may set their own cookies when you visit our site.

Google Analytics

Privacy Policy

Website analytics and performance monitoring

Cookies used:

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Google Tag Manager

Privacy Policy

Tag and code management

Cookies used:

_gtm_gtag

Microsoft Clarity

Privacy Policy

User experience analytics

Cookies used:

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Your cookie choices

You have several options for managing cookies:

  • Cookie Banner: Use our cookie banner to accept, reject, or customise your cookie preferences
  • Browser Settings: Most browsers allow you to view, manage, and delete cookies through their settings
  • Opt-out Tools: Use industry opt-out tools for advertising cookies
  • Do Not Track: Some browsers offer "Do Not Track" signals, though not all websites honour these

Managing cookies in your browser:

  • • Chrome: Settings → Privacy and security → Cookies and other site data
  • • Firefox: Settings → Privacy & Security → Cookies and Site Data
  • • Safari: Preferences → Privacy → Manage Website Data
  • • Edge: Settings → Cookies and site permissions → Cookies and site data

Please note that disabling certain cookies may affect the functionality and your experience of our website.

Contact us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Email: privacy@fireflyapps.co.uk

Phone: 0114 312 3112

Address: Unit 10, Prospect House, Colliery Close, Staveley, Chesterfield S43 3QE

This Cookie Policy may be updated from time to time. We will notify you of any significant changes by posting the new policy on this page with an updated "Last updated" date.