Build-Your-Own Burger Success Story
From day-one startup to 6-location chain, discover how YOH Burger Co. revolutionised customisable fast food with intelligent kiosks, loyalty apps, and commission-saving technology - partnering with us for 7+ years.
About YOH Burger Co.
YOH Burger Co. is one of the pioneers of the build-your-own burger concept in the UK, opening their first location in 2018 with Presto Express as their technology partner from day one. Now operating 6 successful locations, they've revolutionised customisable fast food with innovative customer-facing displays and comprehensive loyalty solutions.
"From day one, Presto Express understood our unique vision. They've helped us grow from a single location startup to a 6-location chain while maintaining our innovative build-your-own concept."- YOH Burger Co. Management
7+ Year Partnership Journey
First Location Launch
YOH Burger Co. opens with Presto Express from day one, pioneering build-your-own burger concept
Customer-Facing Innovation
Development of assisted kiosk system with visual option representations
Multi-Location Expansion
Scaled to 6 locations with consistent build-your-own experience across all sites
Digital Transformation
Launched loyalty app and online ordering system to reduce third-party dependencies
The Unique Challenges They Faced
Build-Your-Own Complexity
Managing endless customisation options across buns, meats, salads, extras, fries, and drinks while maintaining order accuracy.
Multi-Station Coordination
Different stations needed specific order information - grill station only needs burger details, not drink orders.
Customer Decision Guidance
Helping customers navigate complex build-your-own process with visual representations of each configurable option.
Commission Dependency
Heavy reliance on Just Eat and Uber Eats was costing thousands in weekly commissions as the business grew.
How We Solved Their Unique Needs
From day one, we designed custom solutions for YOH Burger's build-your-own concept, growing with them through every expansion and innovation.
Interactive Customer-Facing Displays
Visual representation of every build-your-own option, guiding customers through bun selection, meat choices, salads, and extras with clear imagery.
Station-Specific Printing
Intelligent order routing ensures each kitchen station receives only relevant information - grill gets burger specs, drinks station gets beverage orders.
Self-Service Kiosks
Full self-service capability for the complex build-your-own process, reducing staff workload while maintaining customisation quality.
VIP Loyalty App
Custom mobile app with personalised rewards, VIP club membership, and push notifications replacing expensive SMS marketing campaigns.
Measurable Success Results
